The Serve 4 Africa Foundation is a non-profit organization that was created for the purposes of promoting social development through tennis.
Our mission is to positively impact the lives and long-term prospects of disadvantaged and vulnerable young people, through a wide range of social development activities focused on tennis and education. Tennis, and sport in general, is a powerful social tool, bringing together people from different backgrounds; it plays an important role in improving physical and mental health, increasing self-esteem, and fostering active citizenship and social inclusion. Furthermore, participation in sport enhances child development and learning, and encourages better academic performance.
Social development is influenced by the population's awareness of opportunities. Increasing awareness leads to greater aspiration, which ultimately results in greater accomplishment. Serve 4 Africa aims to increase awareness of the opportunities that come from participating in tennis.